The Eternal Battle Between iPhone and Android: Market Trends 2025

The rivalry between iPhone and Android has been a key topic in the smartphone industry for years. For mobile repair technicians in Europe, staying up to date with the latest trends and figures is essential, as this influences which devices are most frequently repaired and what issues to expect. In this blog, we dive into the most recent European and global statistics, market shares, and user numbers for iPhone versus Android in Q3 2025.

Market Share in Europe: iPhone Maintains the Lead

Apple currently holds a market share of 36.77% in Europe, followed by Samsung with 31.27% and Xiaomi with 11.09%. This clearly shows that Apple dominates the European market.

Looking at specific countries within Europe, similar trends emerge:

Netherlands: Apple leads with 37.64%, followed by Samsung at 32.72% and Xiaomi at 8.22%.
Germany: Apple holds 36.79%, Samsung 33.08%, and Xiaomi 10.66%.
Italy: Apple is slightly lower at 32.40%, with Samsung at 29.11% and Xiaomi at 11.77%.
Belgium: Apple has a share of 46.12%, followed by Samsung at 34.31% and Xiaomi at 4.87%.
Denmark: Apple dominates with 61.38%, Samsung has 21.51%, and OnePlus 4.40%.

These figures show that Apple leads the market in all countries, with Samsung as a strong second. Xiaomi generally has a smaller share, but in countries like Italy, its presence is relatively notable. Denmark stands out due to Apple’s dominant share and the presence of OnePlus, making it an interesting market for repair technicians looking to tailor their inventory and expertise to local preferences.

Global Growth in Q3 2025

According to preliminary data from IDC, global smartphone shipments in the third quarter of 2025 rose to 322.7 million units, an increase of 2.6% compared to the previous year. This growth was mainly driven by strong demand for premium devices and AI features, despite economic uncertainty and tariff challenges.

Key Insights for Repair Technicians in Europe:

Apple: Demand for the iPhone 17 series was exceptionally high, with pre-orders surpassing those of the previous generation. Apple achieved its best results ever this quarter, indicating that iPhone repairs and parts remain in high demand.

Samsung: Models such as the Galaxy Z Fold 7 and Z Flip 7 outperformed earlier foldable models, boosting the foldable segment. As a result, repair technicians are seeing an increase in repairs for these premium Galaxy devices.

Xiaomi: Xiaomi continues to grow in Europe and emerging markets, leading to a broader demand for repairs.

These figures show that both iPhone and Android devices play a significant role in the European market. For repair technicians, this means it is important to have inventory and expertise ready for both the latest iPhones and popular Android models, including foldable devices.

Conclusion

The battle between iPhone and Android continues to shape the European smartphone market. Apple dominates in many countries with strong demand for the latest iPhones, while Samsung and other Android brands such as Xiaomi and OnePlus continue to serve a large portion of the market, including emerging premium segments like foldable phones. For repair technicians, this means it is essential to stay up to date with the most popular models, keep parts in stock, and develop expertise in the specific issues of each operating system. Those who do this well can benefit from both the high demand for iPhone repairs and the diversity and volume of Android devices, making the European repair market both attractive and ripe for growth.

Stay up to date with the latest developments and updates by reading our blogs and following us on LinkedIn.

FDX LITE

To offer our customers an affordable option, we introduce FDX Lite. These screens have an HD resolution and provide the best quality within this price segment. While we conduct strict quality controls, we have no influence on the production process. FDX Lite screens come with a factory warranty, but damage to the interior of the screen is not covered by the warranty.

Features	FDX LITE
Pixel resolution	High Definition (HD)
Refresh rate	Fast response
Includes	Camera holder, earpiece mesh and proximity bracket
Temperature	Low and controlled
360° Polarized	Supported
Oil resistant coating	Supported
Anti-glare	Supported
Front Glass	Anti-dust and fingerprint oil
Inspection	Tested before shipment
Warranty	Covered

These parts are original and manufactured in a certified environment by the original manufacturer of the device.

These parts are 100% authentic and undergo rigorous testing and inspection after being removed from an original pre-owned device.

These parts have been removed from an original pre-owned phone, but the front glass has been replaced with a glass equivalent to the original, while all other materials have remained authentic.

These parts are professionally assembled by a third party using equivalent components and materials to the original manufacturer.

Soft OLED is a high-quality LTPS-OLED solution offering excellent value for money. Thanks to its flexible COP design, the display is thin, lightweight, and less prone to breakage, while delivering bright and vibrant visuals close to OEM-level quality. The touch response is fast and precise, and each batch is carefully tested for color, stability, and performance. This allows professional repair technicians to rely on consistent quality, high compatibility, and a dependable display that looks premium without the premium price tag.

Hard OLED is an affordable OLED solution that combines bright, sharp image quality with strong price positioning. The rigid COF panel provides a solid construction that performs well in everyday use. Colors are vibrant, brightness is strong, and touch response remains accurate. Each batch is checked for stability, uniformity, and sensitivity, ensuring technicians can rely on consistent quality. Hard OLED is ideal for customers who want a competitive price without sacrificing reliable performance and visual clarity.

FDX Elite is our premium product, where we work closely with the manufacturer to optimize quality. We make improvements based on customer feedback and our own expertise. Due to our direct influence on the production process, we have full confidence in the quality. Therefore, we offer extensive warranty coverage on these screens: even damage inside the screen (which is normally not covered) is included. However, if damage is visible to the naked eye, whether inside or outside, the warranty becomes void. Our FDX Elite screen has an FHD+ resolution and will be the most expensive option due to its added value and extensive warranty. With this quality and service, we aim to provide a worry-free experience for our customers.

FDX Prime represents the standard in-cell quality, purchased directly from the manufacturer, just like other suppliers in the market. The choice of manufacturer depends on the quality of the production batch, and the products meet the highest in-cell quality standards in the market. FDX Prime screens have an FHD resolution and come with a regular factory warranty. This means that damage to the interior of the screen is not covered.