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17-06-2025

Xiaomi, Redmi and POCO continue to gain ground: how to respond smartly as a repair technician

In 2025, smartphones from Xiaomi, Redmi, and POCO are here to stay. Their growing market share in the mid-range segment means one thing for repair professionals: plenty of opportunities. How can you tap into this as a mobile repair technician? Read all about it in this blog!

Xiaomi, Redmi and POCO: what's the difference?

Although Xiaomi, Redmi, and POCO are often mentioned together, each brand has its own focus and target audience. By understanding the differences, you as a repair technician will have a better idea of what to expect in terms of usage, parts, and customer profiles.

Xiaomi - The Premium Brand

Xiaomi is the main brand and primarily targets the upper mid-range and premium segments. Think of devices like the Xiaomi 13T, Xiaomi 14, and Xiaomi 14 Ultra. These phones stand out for their camera quality, display technology, and build quality. Xiaomi also experiments with software features and new technologies, such as 120W fast charging and Leica cameras.

Target audience: consumers who want high-end quality without paying the premium price of a Samsung or Apple.

Popular Xiaomi models

Xiaomi 13T Display (Service Pack)

• Manufacturer code: 560004M12A00

• View display

Xiaomi 14 Display (Service Pack)

• Manufacturer code: 56000400N300

• Model codes: 23127PN0CG, 23127PN0C

• View display

Xiaomi 14 Ultra Display (OEM-Equivalent)

• Model codes: 24031PN0DC, 24030PN60G

• View display

Redmi – The Price Champion for the Masses

Redmi started as a product line within Xiaomi but became an independent sub-brand in 2019. Redmi focuses on the affordable segment, emphasizing excellent value for money. The popular Redmi Note series offers powerful specs such as AMOLED displays, large batteries, and solid cameras, with prices ranging between €150 and €300.

Target audience: price-conscious consumers and young people who want great value for their money.

Popular Redmi models

Xiaomi Redmi Note 13 Pro 4G Display (Service Pack)

• Manufacturer code: 56000300N600

• Model codes: 23117RA68G

• View display

Xiaomi Redmi 13C 4G Display (Service Pack)

• Manufacturer code: 560002C3UA00

• Model codes: 23100RN82L

• View display

Xiaomi Redmi 12C Display (Service Pack)

• Manufacturer code: 5600010C3T00

• Model codes: 22120RN86G, 22120RN86I, 22126RN91Y

• View display

POCO – performance for the tech enthusiast

POCO was originally an experimental project by Xiaomi (with the legendary Pocophone F1 in 2018), but has since grown into its own brand. POCO focuses on high performance at low prices. Think powerful chipsets, large displays, and striking designs – perfect for gamers or demanding users on a budget.

Target audience: price-conscious consumers and young people looking for great value for their money.

Popular POCO models

Xiaomi Poco X6 Pro 5G Display (Service Pack)

• Manufacturer code: 560001N11A00
• Model codes: 2311DRK48G, 2311DRK48I
• View display

Xiaomi Poco F5 Pro Display (Service Pack)

• Manufacturer code: 560002M11A00
• Model codes: 23013PC75G
• View display

Xiaomi Poco X5 5G Display (Service Pack)

• Manufacturer code: 560001M17P00
• Model codes: 22111317I, 22111317G, 22111317PG
• View display

Why these brands remain valuable in 2025

The growth of Xiaomi, Redmi, and POCO is thanks to their successful combination of:

Strong performance at low prices
Modern designs and features
Wide availability through (online) stores and carriers
Rapid launch of new models in every segment

With devices under €400 that can compete with models priced at €700 or more, it’s no surprise that more and more European consumers are choosing them.

This leads to more devices on the market, and therefore more chances of damage or defects—exactly where your service as a specialized repair technician can make a difference.

Conclusion

The rise of Xiaomi, Redmi, and POCO is undeniable and will continue into 2025. For professional repair technicians, this presents a prime opportunity to tap into a growing market of price-conscious yet demanding smartphone users. By understanding the differences between the brands, keeping popular models in stock, and providing transparency about parts, you can stand out as a trusted Xiaomi specialist. Invest in knowledge, inventory, and visibility—and firmly establish yourself in a market that is only getting bigger.

Stay up to date with the latest developments and updates by following our blogs and connecting with us on LinkedIn.

FDX LITE

To offer our customers an affordable option, we introduce FDX Lite. These screens have an HD resolution and provide the best quality within this price segment. While we conduct strict quality controls, we have no influence on the production process. FDX Lite screens come with a factory warranty, but damage to the interior of the screen is not covered by the warranty.

Features	FDX LITE
Pixel resolution	High Definition (HD)
Refresh rate	Fast response
Includes	Camera holder, earpiece mesh and proximity bracket
Temperature	Low and controlled
360° Polarized	Supported
Oil resistant coating	Supported
Anti-glare	Supported
Front Glass	Anti-dust and fingerprint oil
Inspection	Tested before shipment
Warranty	Covered

These parts are original and manufactured in a certified environment by the original manufacturer of the device.

These parts are 100% authentic and undergo rigorous testing and inspection after being removed from an original pre-owned device.

These parts have been removed from an original pre-owned phone, but the front glass has been replaced with a glass equivalent to the original, while all other materials have remained authentic.

These parts are professionally assembled by a third party using equivalent components and materials to the original manufacturer.

Soft OLED is a high-quality LTPS-OLED solution offering excellent value for money. Thanks to its flexible COP design, the display is thin, lightweight, and less prone to breakage, while delivering bright and vibrant visuals close to OEM-level quality. The touch response is fast and precise, and each batch is carefully tested for color, stability, and performance. This allows professional repair technicians to rely on consistent quality, high compatibility, and a dependable display that looks premium without the premium price tag.

Hard OLED is an affordable OLED solution that combines bright, sharp image quality with strong price positioning. The rigid COF panel provides a solid construction that performs well in everyday use. Colors are vibrant, brightness is strong, and touch response remains accurate. Each batch is checked for stability, uniformity, and sensitivity, ensuring technicians can rely on consistent quality. Hard OLED is ideal for customers who want a competitive price without sacrificing reliable performance and visual clarity.

FDX Elite is our premium product, where we work closely with the manufacturer to optimize quality. We make improvements based on customer feedback and our own expertise. Due to our direct influence on the production process, we have full confidence in the quality. Therefore, we offer extensive warranty coverage on these screens: even damage inside the screen (which is normally not covered) is included. However, if damage is visible to the naked eye, whether inside or outside, the warranty becomes void. Our FDX Elite screen has an FHD+ resolution and will be the most expensive option due to its added value and extensive warranty. With this quality and service, we aim to provide a worry-free experience for our customers.

FDX Prime represents the standard in-cell quality, purchased directly from the manufacturer, just like other suppliers in the market. The choice of manufacturer depends on the quality of the production batch, and the products meet the highest in-cell quality standards in the market. FDX Prime screens have an FHD resolution and come with a regular factory warranty. This means that damage to the interior of the screen is not covered.