These popular phone cases should not be missing from your cell phone repair store!

Due to the intensive use of cell phones, the need for protection of these devices is very high. Phone cases are therefore so popular for good reason. For a cell phone repair store, it is very important to know what kind of cases are most in demand and which phones are sold most often, so that you can respond to this with your assortment. In this blog, we offer a comprehensive overview of these popular choices.

The top 5 best-selling phone models in 2024

According to Counterpoint Research's latest report, the best-selling smartphones worldwide in the first quarter of 2024 are from Apple and Samsung. This year, it is notable that consumers are increasingly willing to invest in Apple's more expensive Pro and Max models. Apple's larger Max models also have significant sales, underscoring the trend toward larger smartphones.

Here is the list of the top 5 best-selling smartphones in the first quarter of 2024, including the percentage of total smartphone sales.

iPhone 15 Pro Max: 4.4%
iPhone 15: 4.3%
iPhone 15 Pro: 3.7%
iPhone 14: 1.9%
Galaxy S24 Ultra: 1.9%

The most popular cases by target audience

Various market surveys show that the popularity of phone cases can vary greatly depending on the target audience. This means that different groups of people have different preferences when it comes to choosing cases for their smartphones. Check out the most popular cases by target group below.

Teens and young adults

Trendy and colorful cases: bright colors, patterns and themes such as cartoons or pop culture.
Transparent cases: transparent cases that can be personalized with stickers and photos.
Silicone cases: thin, colorful silicone cases that are easy to change.

Business users

Leather cases: elegant cases with space for cards and a professional look.
Sleek and minimalist hard cases: thin, sturdy cases in neutral colors such as black,
Protective cases with stand: sturdy cases with a built-in stand for hands-free use during meetings and presentations.

Outdoor enthusiasts and athletes

Shockproof cases: cases with extra protection against drops and bumps.
Waterproof cases: cases that protect the phone from water, dust and dirt.
Cases with sports armband: cases that can be easily attached to the arm while exercising.

Families and older users during exercise.

High-end cases: cases that provide extra protection for busy family members and children.
Cases with wallet function: practical cases with space for cards and money.
Cases with magnetic closures: for easy access to the phone.